SEO/SEM Specialist – Remote Full‑Time

About the role

We are looking for a data‑driven SEO/SEM Specialist to lead both organic and paid search initiatives. Working remotely, you will shape our search strategy, boost visibility, and optimise advertising spend to meet growth targets.

Key responsibilities

• Conduct keyword research, content optimisation, and technical SEO audits to increase organic traffic.
• Optimize meta tags, landing pages, site structure, and collaborate with developers on fixes.
• Plan, launch, and manage PPC campaigns on Google Ads and Bing Ads, focusing on ROI and CPA reduction.
• Develop link‑building strategies to improve domain authority.
• Track, analyse, and report on SEO and SEM performance using GA4 and other tools.
• Monitor competitor advertising, keyword tactics, and overall search presence.

Required profile

• Bachelor’s degree in Marketing, Digital Media or a related field.
• 3‑5 years proven experience managing successful SEO and PPC campaigns.
• Strong understanding of search engine algorithms, ranking factors and AI‑driven trends.
• Reliable internet connection with backup to ensure uninterrupted work.

Required skills

• Google Analytics 4
• Google Search Console
• SEMrush or Ahrefs
• Google Ads
• HTML, CSS, JavaScript (development constraints awareness)