YouTube Strategist (Remote, Full-Time/Contract)

About the role

We are looking for a data‑driven YouTube Strategist to own and scale our channel presence. Working remotely, you will design and execute end‑to‑end video strategies that boost audience retention, click‑through rates and monetisation.

Key responsibilities

• Develop long‑term content strategies aligned with business goals, optimising for YouTube search and suggested video algorithms.
• Conduct audience research and competitor analysis to identify trending topics and high‑value opportunities.
• Guide writers, videographers and editors on hooks, titles, thumbnails and overall storytelling.
• Optimise video metadata (titles, descriptions, tags, thumbnails) to maximise CTR and watch time.
• Monitor performance metrics in YouTube Studio and translate insights into actionable improvements.
• Maintain an editorial calendar and streamline production workflows for consistent output.
• Collaborate with social, paid‑media and product teams to integrate video content across channels.
• Identify and pursue monetisation options such as brand sponsorships and merchandise.

Required profile

• Bachelor’s degree in Marketing, Communications, Digital Media or equivalent experience.
• Proven track record of growing YouTube channels, supported by a portfolio or case studies.
• Deep, up‑to‑date knowledge of the YouTube algorithm, SEO best practices and community guidelines.
• Strong analytical ability to interpret YouTube Analytics data and shape content strategy.
• Excellent written and verbal communication for briefing creative teams.

Required skills

• YouTube SEO
• YouTube Analytics
• Data‑driven content strategy
• Video production workflow management